PhoneBurner is the power dialer software of choice for outreach teams who value quality, efficiency, and speed. Since 2009, PhoneBurner has built trust with it's customer's and a reputation for providing quality conversations. The goal was to build on top of all of the good-will the brand had already established, and redesign the home and pricing page, the two most visited pages, to align with an established yet forward thinking look to drive higher trust, and conversions. The home page experienced a 45% increase in conversions, and the pricing page saw a 46% increase in conversions.